Pizza Trivia and Facts
A plain pepperoni only Fricano's® pizza
- more pizza pictures are on our pizza page.
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October is National Pizza Month. It was first so designated in 1987.
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Americans eat approximately 100 acres of pizza each day, or 350 slices per second.
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Pizza is a $30 billion per year industry.
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There are approximately 61,269 pizzerias in the United States. (Source: American Business
Lists, Omaha, Nebraska.)
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Each man, woman and child in America eats an average of 46 slices (23 pounds) of pizza a
year. (source: Packaged Facts, New York)
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Approximately 3 billion pizzas are sold in the U.S. each year.
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Italian food ranks as the most popular ethnic food in America. (Courtesy of the National
Restaurant Association)
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According to a recent Gallup Poll, kids between the ages of 3 to 11 prefer pizza over all
other food
groups for lunch and dinner.
Facts About Toppings
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Pepperoni is America's favorite topping (36 percent of all pizza orders); we eat
approximately 251,770,000 pounds per year. Other popular pizza toppings are mushrooms,
extra cheese, sausage,
green pepper and onion.
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In America, anchovies always rank last on the list of favorite toppings.
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Gourmet toppings are gaining ground in some parts of the country with such toppings as
chicken, oysters, chicken, crayfish, dandelions, sprouts, eggplant, Cajun shrimp,
artichoke hearts and tuna.
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Pizza lovers are experimenting with gourmet toppings by ordering oysters, chicken, shrimp,
eggplant,
artichoke hearts, dandelions and tuna. More recent trends include game meats like venison
or duck,
and Canadian-style bacon.
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Pizza makers have tried virtually every type of food on pizzas, including peanut butter
and jelly,
bacon and eggs and mashed potatoes.
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Sixty-two percent of Americans prefer meat toppings on their pizza, while 38% prefer
vegetarian.
(source: Bolla wines)
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Women are twice as likely as men to order vegetable toppings on their pizza. (Source:
Bolla wines)
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According to Domino's, some of the more popular international toppings are: pickled
ginger, minced mutton and tofu in India, squid and Mayo Jaga (mayonnaise, potato and
bacon) in Japan, and green peas in Brazil. In Russia, they serve pizza covered with
mockba, which is a combination of sardines, tuna, mackerel, salmon and onions. In France,
a popular combo is called the Flambée, with bacon, onion and fresh cream.
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Around the world, toppings vary greatly to reflect regional preferences. In Japan, for
instance, eel and squid are favorites. In Pakistan, curry is a big seller. In Russia, red
herring is a topping of choice and Australians enjoy shrimp and pineapple on their pies as
well as barbecue toppings. Costa Ricans favor coconut. (Courtesy of Numero Uno Pizzeria)
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In the Netherlands, the "Double Dutch" is a favorite, with double cheese, double
onions, double beef. (Source: Domino's Pizza)
Pizza History
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Basic pizza most likely began in prehistoric times, with bread cooked on flat, hot stones.
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Roughly 1,000 years ago herb-and-spice-covered circles of baked dough grew exceptionally
popular in Naples, Italy. Known as focaccia, these rounds were served as an appetizer or a
snack. (Source: Smithsonian)
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Pizza developed in Italy in pre-refrigerator times. After focaccia, its most direct
ancestor was "Casa de nanza," which means "take out before."
Housewives would pound out dough into a thin crust and place leftovers on to bake. Pizza
was a peasant food designed to be eaten without utensils and, like the French crepe and
the Mexican taco, was a way to make use of fresh produce available locally and to get rid
of leftovers.
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But pizza as we know it could not have evolved until the late 1600s when Old World
Europeans overcame their fear of a New World discovery - tomatoes. Native to Peru and
Ecuador, a plant which produced yellow or red fruit (later called tomatoes) was introduced
to Europe in the early 1500s. Brought back by Conquistadors to Spain, the tomato was
thought to be poisonous and was viewed with suspicion. It wasn't until the late 1600s that
Europeans began to eat the tomato. (Source: Smithsonian and PIZZA TODAY)
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The peasants of Naples, Italy, who lived mostly off of bread and little else, were the
first to add tomatoes to their focaccia bread rounds.
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In 1830 pizza truly began with the opening of the world's first pizzeria. Named Port'Alba,
the pizzas were cooked in an oven lined with lava from Mount Vesuvius, a volcano located
on the Bay of Naples. (Source: Smithsonian)
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Modern pizza was born in 1889 when Queen Margherita Teresa Giovanni, the consort of
Umberto I, king of Italy, visited Naples. Don Raffaele Esposito, who owned a tavern-like
place called Pietro Il Pizzaiolo, was asked to prepare a special dish in honor of the
Queen's visit. Esposito developed a pizza featuring tomatoes, mozzarella cheese (a never
before used ingredient made from the milk of water buffalo) and basil - ingredients
bearing the colors red, white and green for the Italian flag. He named it the Margherita
Pizza, after the guest of honor. Thus, the modern-day tomato-and-cheese pizza was born.
(Source: Smithsonian and PIZZA TODAY)
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Shops in the volcano-devastated city of Pompeii bear the characteristics of a pizzeria.
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Marie Antionette's sister, Marie Carolina, wife of Ferdinand I of Sicily and Naples, had
ovens built in the forest so she could enjoy pizza while the Royal Hunting Party feasted
on wild ducklings and pigs killed in the hunt.
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The popularity of pizza exploded throughout the country when World War II servicemen
returning from Italy began opening pizzerias and raving about that "great Italian
dish."
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In 1905, Gennaro Lombardi opened the first licensed American pizzeria, Lombardi's Pizzeria
Napoletana, at 53-1/2 Spring Street in New York City. (From The Art of Pizzaiolo, by John
Thorn.)
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America is the new pizza renaissance leader in the world and is exporting our technology
of pizza production and promotion on an ever-increasing basis.
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Pizza restaurants are opening in such unlikely locations as the Caribbean islands of
Curacao and Bonaire; the South Pacific atoll of Palau; and in most Arab countries.
The deep-dish pizza was invented in Chicago by pizza entrepreneur Ike Sewell. His
restaurant, Pizzeria Uno, is still going strong today.
Facts About Today's Pizza
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Pizza Hut is the largest pizza purveyor in the world, with 12,583 total restaurants and
combination delivery/takeout units in the U.S. and over 90 other countries; 6,590 units
are company-owned. Pizza Hut generated approximately $7.7 billion in sales in 1996. (Chain
Store Guide.)
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Domino's Pizza is the world leader in delivery, with 5,500 stores in 46 international
markets. Domino's reached $2.8 billion in sales in 1996. (Chain Store Guide.)
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Papa John's is considered the fastest growing franchise in the country, with 1,160 units
generating $613 million in sales in 1996. (Chain Store Guide.)
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Of 31,386 pizza franchise units in the United States, roughly 83 percent (24,381 stores)
offer delivery, 91 percent offer takeout, and 51 percent offer dine-in service.
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According to a Pizza Today survey, 61% of independent pizza operations serve alcohol,
compared to 69% of chains and 48% of franchises.
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Each year, thousands of people involved in the pizza industry attend Pizza Expo, the
world's largest pizza-only trade show. Pizza Expo is held each year in Las Vegas, Nevada.
More Facts About Pizza
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Pizza has played a major role in television and in the movies, with appearances in such
films as Splendor in the Grass, The French Connection, Mystic Pizza, Do the Right Thing,
Teenage Mutant Ninja Turtles, Fast Times at Ridgemont High, Multiplicity, Lover Boy,
Nightmare on Elm Street, The Caddy (featuring Dean Martin's song "That's
Amore"), Homeward Bound II: Lost in San Francisco, Spaceballs, Toy Story, Delivery
Boys, Free Willy III and I Love You to Death.
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Regular thin pizza crust is still the most popular crust, preferred by 61 percent of the
population. Thick crust and deep dish tied for second, at 14%. Only 11 percent of the
population prefers extra thin. (Source: CREST [Consumer Reports on Eating Share Trends],
1994)
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Three of the top 10 weeks of pizza consumption occur in January. More pizza is consumed
during Super Bowl week than any other week of the year. (Source: Kraft Foods, Northfield,
Ill.)
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Over the past five years, pizza has outpaced the growth rate of all other food service
items, averaging about 11 percent a year and making it the Number 2 item in foodservice
(after burgers). (Source: Food Industry News)
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Pizza is the second most popular takeout food (after chicken) among the over-50 market.
Records
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The world's largest pizza was built on October 11, 1987 by Lorenzo Amato
and Louis Piancone. The pizza covered 10,000 square feet and measured 140 feet across. It
weighed in at 44,457 pounds, consisting of, among other items, 18,174 pounds of flour,
1,103 pounds of water, 6,445 pounds of sauce, 9,375 pounds of cheese and 2,387 pounds of
pepperoni. The pie was cut into 94,248 slices and eaten by more than 30,000 spectators at
the baking in Havana, Florida.
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In 1994, Domino's Pizza stores in Guatemala attempted a world record for the longest chain
of pizza. The chain, reaching 500 meters, was donated to local charities.
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